Barry Wiss, Vice President of Trade Relations for Trinchero Family Estates, was born and raised in New Orleans, Louisiana. His hospitality and education career has spanned over 25 years. In 1993, Barry became Hospitality Director at Schramsberg Vineyards, where he worked closely with the late Jack and Jamie Davies and was responsible for designing their hospitality program. In 1995, Barry became Senior Director of Hospitality and Education for Trinchero Family Estates Winery. Presently, Barry is Vice President of Trade Relations for Trinchero, and responsible for establishing one of the industry’s most creative and innovative culinary and wine education programs, Vine to Dine®. “Vine to Dine” has received international accolades and has been described as the most innovative approach to wine education. Barry is also the creator of the World Wine Challenge® App.